How To Hire A Search Engine Optimization Firm

Search engine optimization is a growing industry, and increasing numbers of companies are becoming interested in hiring search engine optimization firms. Unfortunately, many of these companies become interested in search engine optimization for the wrong reasons, and many also have unrealistic expectations. This article should help companies determine whether they are ready to hire a search engine optimization firm.

ROI For CRM Systems – Can You Measure It?

This is a hot topic in the industry today. There is a great amount of debate and discussion about Return on Investment for Customer Relationship Management systems. There are extremists at both ends of the spectrum. Some people say financial ROI for a CRM system is simply impossible to measure because the direct benefits are either intangible (like customer goodwill) or are intermingled with all kinds of other factors (did our sales increase because of our CRM system or because of that new product launch, or both?). There are others who say you can absolutely equate CRM ROI to dollars, and that you shouldn’t implement until you incorporate that into your plan.

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