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Still waiting for change you can believe in? Well, believe this: the White House just declared an intellectual property treaty a state…
Kelly Wall of Google’s Retail Team was spare on data in a report about an experiment to see how online advertising affected offline, in-store sales, probably because it took some convincing to get the participants to share their sales data to begin with. So we’ll have to take Kelly’s word for it that one retail client saw a 300 percent return on investment.
The Seattle Post- Intelligencer (P-I) will become the nation's largest daily newspaper to move entirely online, its publisher Hearst Corporation announced today. The announcement was made by Frank A. Bennack, Jr., vice chairman and chief executive officer, Hearst Corporation, and Steven R. Swartz, president of Hearst Newspapers. The final print edition of the newspaper will appear tomorrow.
Google is now showing AdWords ads above search results in its photo sharing service Picasa. It's hard to imagine people being shocked by this. Google has been getting more aggressive with adding ads to its products. Only a few weeks ago, Google started adding them to Google News search results after years of not having them.
Over the weekend, Facebook launched Facebook Connect for the iPhone and iPod Touch at SXSW. Developers area already taking advantage of Facebook Platform APIs to add social features to many iPhone applications.
Forrester Research just released a report that suggests the tough economy will be the catalyst for more spending on social media marketing.
