Customer Loyalty vs. Satisfaction: Is There a Difference?

I spent time recently with one of my clients who had just recently spent considerable time and resources to survey the satisfaction levels of his respective customers and employees. The results were in and overall they were very positive for both internal (employee) and external customer groups.

Offer More Payment Options than your Competition

In order to be successful online, you must provide your customers many quick and easy ways to pay for your goods and services. It is not enough to ask folks to send a money order or check to your house or place of business. You must go further.

Are Ebook Security Programs All They’re Cracked Up To Be

Ebook authors these days seem to be highly focused on ebook security. Stories run rampant through the 'Net about customers who share ebook files on the Internet and via email, buy your ebook and attempt to sell it themselves for a profit, and ask for a refund, but continue to use your ebook. These situations can result in thousands of dollars in lost profit for…

How To Tweak Your Website For More Sales

There are two pillars to a successful online business. One of them is traffic and the other is sales copy - in other words, your website. That's what this article is about - getting more sales from your website.