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A report introduced in 2001 stated that 8.2 million Americans owed more money than they were worth. Simply stated, people just do…
Studies have shown that while 75% of the people read headlines, only 25 % keep reading "the rest of the story". Breaking it down even further, you have about 4 seconds to convince that reader to read on!
Although I still believe there is a place for advertising as a brand maintenance or brand affirmation tool, I am convinced that to build a brand today, you need PR. At one time advertising did build brands. But this was in a simpler America. That America, sadly, is no more.
Let's start with a question: with public relation's obvious values, I really wonder why any organization intent on achieving its objectives would ever pursue them WITHOUT the support of a first-class public relations effort?
Some folks believe there are no bad decisions. . If you turn left instead of right, you think you've made a mistake -- till you realize this detour is actually a shortcut to the destination of your dreams.
Is your business doing as well as you'd like? Why not? Pause for a few seconds to think about the answer to this question. Got it?
