Advertising Is Dead. Long Live PR

Although I still believe there is a place for advertising as a brand maintenance or brand affirmation tool, I am convinced that to build a brand today, you need PR. At one time advertising did build brands. But this was in a simpler America. That America, sadly, is no more.

O.K., Show Me The Value!

Let's start with a question: with public relation's obvious values, I really wonder why any organization intent on achieving its objectives would ever pursue them WITHOUT the support of a first-class public relations effort?

Can You Make a Perfect Transition Decision?

Some folks believe there are no bad decisions. . If you turn left instead of right, you think you've made a mistake -- till you realize this detour is actually a shortcut to the destination of your dreams.