network
Any study of Game Theory shows you how to use co-operation to your advantage. In the small business world, using strategic alliances…
After last week, you should have a pretty good idea as to what your strengths are. Way to go! I hope you're feeling good about yourself and have become aware of just how special you are.
Studies have shown that while 75% of the people read headlines, only 25 % keep reading "the rest of the story". Breaking it down even further, you have about 4 seconds to convince that reader to read on!
Although I still believe there is a place for advertising as a brand maintenance or brand affirmation tool, I am convinced that to build a brand today, you need PR. At one time advertising did build brands. But this was in a simpler America. That America, sadly, is no more.
Let's start with a question: with public relation's obvious values, I really wonder why any organization intent on achieving its objectives would ever pursue them WITHOUT the support of a first-class public relations effort?
Some folks believe there are no bad decisions. . If you turn left instead of right, you think you've made a mistake -- till you realize this detour is actually a shortcut to the destination of your dreams.
