O.K., Show Me The Value!

Let's start with a question: with public relation's obvious values, I really wonder why any organization intent on achieving its objectives would ever pursue them WITHOUT the support of a first-class public relations effort?

Can You Make a Perfect Transition Decision?

Some folks believe there are no bad decisions. . If you turn left instead of right, you think you've made a mistake -- till you realize this detour is actually a shortcut to the destination of your dreams.

Shift to Full Power Marketing

Marketing should run like a car's engine. Give it the right fuel and you'll enjoy steady acceleration when you step on the gas, but let the tank run dry or put in diesel when your engine runs on gas and it will sputter and stall.