Build Your Writing Inventory

Want a professional writing secret? Build your writing inventory. Unless you have an inventory, you have nothing to sell. Artists and photographers happily build up their inventory of works. Artists paint and draw, creating works which may sell next month, next year, or in 20 years. Photographers, even when they're working on commission, shoot images for stock.

SEO Corner – Keyword-rich URLs and search engine visibility (Part 2)

Reader question: I still want some more clarification on keyword-rich URLs and search engine visibility. We are an Outdoor Gear/Sporting Goods website with the generic URL outdoorworld.biz I gather from your article that breaking our Web site navigation into different categories such as:

Choosing An Agency: Smaller Can Be Beautiful

Are you on the client side? It's not easy being in your shoes these days. The three-martini lunch went decades ago. Marketing departments have been chopped in half or worse. Budgets have been cut with a meat cleaver.