What an Episode of the Original Star Trek Taught Me
Have you ever seen the Star Trek episode "The City on the Edge of Forever"? If you haven't:
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Have you ever seen the Star Trek episode "The City on the Edge of Forever"? If you haven't:
Not all books come out whole, all at once. In fact, most books ease out little by little. They have strange and wondrous beginnings. Some come from speeches, some come from articles or short stories. The saying goes if you write a short story or article every day, at the end of a year you'll have a book--a big book at that! But then, why…
There are few things that make us as miserable as hating what we do, and it's impossible to be excellent at something you dislike. How do you solve this problem? How do you figure out what you were meant to do ... what makes you shine?
Listen to the classic tale "The Bottle Imp" by Robert Louis Stevenson. The hero Keawe purchases a bottle that holds a magical imp. The imp will grant any wish of Keawe's, but if he should die while still the owner of the bottle, he will burn in hell for eternity. Keawe has the right to sell the bottle but it must always be sold for…
Done right, it helps modify the behaviors of your most important target audiences, and that can spell S-U-R-V-I-V-A-L. I don't believe that's an overstatement because a customer who thinks badly of you and your business will not soon be darkening your threshold.
Having the right picture as to how an internet business works is one of the most important aspects for online success, but most people jump into their online business without understanding the full picture.