network
If you've been reading about Emotional Intelligence, the Catch-22 has probably occurred to you: Since EQ begins with self-awareness, the people who…
Have you ever seen the Star Trek episode "The City on the Edge of Forever"? If you haven't:
What do many companies do when sales are low? They cut costs, all costs, even marketing costs. They say, "Marketing is an expense. We're cutting expenses. Period."
Last time we were discussing, "Now, Discover Your Strengths," (http://www.amazon.com/exec/obidos/ASIN/0743201140/susandunnmome-20) by Buckingham and Clifton. These two management experts propose the theory that if you work in your strength areas, you can perform consistently and effortlessly at a near perfect level and find great satisfaction without a whole lot of stress.
Internet has opened a new era of business opportunities. Each day, thousands of new consumers are joining the Internet. More and more companies are adopting Internet as their primary sales and distribution channel. According to Forrester Research The survey of 130 U.S. companies indicates consumers spent $76 billion shopping on-line in 2002. This represents a 48 percent increase over 2001, and projections for 2003 come…
Paco Underhill's Why We Buy: The Science Of Shopping (Touchstone Books, 2000) illuminated the mysterious behavior of shoppers wandering around in retail stores. The realization comes to marketers in a flash that the behavior of a website visitor is immeasurably more measurable. It's obvious. It's intuitive. It's exciting.
