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A Simple Formula for Success
Leaders in the business world need public relations big time, and they show it every day. How? By staying in touch with…
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Web Store: Why Do You Need One?
Internet has opened a new era of business opportunities. Each day, thousands of new consumers are joining the Internet. More and more companies are adopting Internet as their primary sales and distribution channel. According to Forrester Research The survey of 130 U.S. companies indicates consumers spent $76 billion shopping on-line in 2002. This represents a 48 percent increase over 2001, and projections for 2003 come…
Measuring Data: Whadda Ya Got?
Paco Underhill's Why We Buy: The Science Of Shopping (Touchstone Books, 2000) illuminated the mysterious behavior of shoppers wandering around in retail stores. The realization comes to marketers in a flash that the behavior of a website visitor is immeasurably more measurable. It's obvious. It's intuitive. It's exciting.
How a Book is Born: One Author’s Story
Not all books come out whole, all at once. In fact, most books ease out little by little. They have strange and wondrous beginnings. Some come from speeches, some come from articles or short stories. The saying goes if you write a short story or article every day, at the end of a year you'll have a book--a big book at that! But then, why…
When Somethings Not Right about Your Career, Part III/VI: 6 More Things You Can Do
There are few things that make us as miserable as hating what we do, and it's impossible to be excellent at something you dislike. How do you solve this problem? How do you figure out what you were meant to do ... what makes you shine?
Manager David Succeeds with the Imp’s Help
Listen to the classic tale "The Bottle Imp" by Robert Louis Stevenson. The hero Keawe purchases a bottle that holds a magical imp. The imp will grant any wish of Keawe's, but if he should die while still the owner of the bottle, he will burn in hell for eternity. Keawe has the right to sell the bottle but it must always be sold for…
