Archive
How One Entrepreneur’s Income Tripled in Three Months
I am a non-techie book coach who has been in business for 20 years, but only Online for the past 2 1/2…
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Measuring Data: Whadda Ya Got?
Paco Underhill's Why We Buy: The Science Of Shopping (Touchstone Books, 2000) illuminated the mysterious behavior of shoppers wandering around in retail stores. The realization comes to marketers in a flash that the behavior of a website visitor is immeasurably more measurable. It's obvious. It's intuitive. It's exciting.
How a Book is Born: One Author’s Story
Not all books come out whole, all at once. In fact, most books ease out little by little. They have strange and wondrous beginnings. Some come from speeches, some come from articles or short stories. The saying goes if you write a short story or article every day, at the end of a year you'll have a book--a big book at that! But then, why…
When Somethings Not Right about Your Career, Part III/VI: 6 More Things You Can Do
There are few things that make us as miserable as hating what we do, and it's impossible to be excellent at something you dislike. How do you solve this problem? How do you figure out what you were meant to do ... what makes you shine?
Manager David Succeeds with the Imp’s Help
Listen to the classic tale "The Bottle Imp" by Robert Louis Stevenson. The hero Keawe purchases a bottle that holds a magical imp. The imp will grant any wish of Keawe's, but if he should die while still the owner of the bottle, he will burn in hell for eternity. Keawe has the right to sell the bottle but it must always be sold for…
Doubt PR’s Clout? Don’t!
Done right, it helps modify the behaviors of your most important target audiences, and that can spell S-U-R-V-I-V-A-L. I don't believe that's an overstatement because a customer who thinks badly of you and your business will not soon be darkening your threshold.
