Google, WPP To Study Online Ads’ Effectiveness

Cute stories and a charismatic personality can go a long way towards making a sale; people like to feel good about their purchases.  At the same time, solid facts are pretty convincing, and Google and WPP intend to collect more of these concerning the power of online ads. 

Flagship Phones Boosting Sales On Carrier Web Sites

comScore has released data from its monthly wireless ecommerce dashboard, which tracks consumer shopping and purchasing behavior, including handsets and mobile data plans, at all of the major wireless carrier sites. In terms of overall dollar sales on the carriers' Web sites, the flagship phones being sold were significant revenue generators. Three of the four flagship phones (Apple iPhone, HTC G1, and Blackberry Storm) ranked…

Contxts Shows Off SMS Business Cards

Even among the tech savvy, pretty paper business cards are still the norm. Any tech conference in the country you go to will lead to a pocket full of them, some you may even use. This year at SXSW, some cutting edge types had these old world formalities only as backups. Instead, they asked a question you might hear a lot more of in the…

Fujitsu Stabs At Kindle Market

At first glance it looks like a Kindle killer. Fujitsu took the veil off of FLEPia today, an e-book reader that shows 260,000 colors in full sunlight, and that works as a digital picture frame.