Towards the Service-Oriented Enterprise

We have argued that fundamental business imperatives-not just technical benefits-drive web services adoption. Decisions such as selecting a technology platform, identifying suitable projects, and joining with business partners all contribute to successful web services applications.

The Keys to a Great Logo

Logo, graphic, icon, logotype, typogram, logoform, imagecall it what you will, a logo by any other name is the group of letters and/or symbols used in a consistent and unique way to identify a company. It is the most prominent and stable element of marketing, and should be planned carefully to fully reflect your brand. Understanding the key aspects of a logo will help in…

The Big-Pay Off — Brand Value

Many CEOs and marketing directors find their time wasted evaluating marketing opportunities instead of acting on them. When every possibility is followed, a meandering trail of hit and miss effectiveness is the result. Despite significant expenditure of time and money, marketing tactics may not produce the desired gains.

Selecting Good Stock Photography in the Age of Digital

The business of stock photography has drastically changed over the last few years. Ten years ago, selecting photographs for your brochure or newsletter meant spending hours pouring over stock photography catalogs and ordering photo research to find the exact image. When the order came in a giant overnight package, designers would spread transparencies out on the light table, squinting through a magnifying loop to check…