Google TV Ads Reporting Options Improved

It's getting hard to imagine how the Google TV Ads team could make things any easier on marketers.  After these promoters have been given suggestions concerning which shows are best-suited to a given audience, a new series of features and options will report back ad viewership data in greater-than-ever detail.

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Google, WPP To Study Online Ads’ Effectiveness

Cute stories and a charismatic personality can go a long way towards making a sale; people like to feel good about their purchases.  At the same time, solid facts are pretty convincing, and Google and WPP intend to collect more of these concerning the power of online ads. 

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Flagship Phones Boosting Sales On Carrier Web Sites

comScore has released data from its monthly wireless ecommerce dashboard, which tracks consumer shopping and purchasing behavior, including handsets and mobile data plans, at all of the major wireless carrier sites. In terms of overall dollar sales on the carriers' Web sites, the flagship phones being sold were significant revenue generators. Three of the four flagship phones (Apple iPhone, HTC G1, and Blackberry Storm) ranked…

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