Ex-Googlers Reveal Startup and Google’s Big Weakness

Having the title Ex-Googler is probably a good thing if you’re in the startup business. Twitter, after all, is run by ex-Googlers. That credibility worked the old hype machine for Cuil, too, until it couldn’t perform. Bindu Reddy and Arvind Sundararajan, ex-Googlers, suggest it’s a bad idea to take on Google where Google is strong—like Cuil did with search—but taking it to Google where it…

Users Expect Open Internet Access

The majority (91%) of Internet users expect their Internet service provider to avoid blocking or limiting their service, according to a new survey commissioned by Google, Yahoo and Skype. The news comes as the European Parliament and EU governments are considering a major telecoms reform package. Some elements of the package could affect users rights by allowing ISPs to limit access to Web sites or…

Google TV Ads Reporting Options Improved

It's getting hard to imagine how the Google TV Ads team could make things any easier on marketers.  After these promoters have been given suggestions concerning which shows are best-suited to a given audience, a new series of features and options will report back ad viewership data in greater-than-ever detail.

Google, WPP To Study Online Ads’ Effectiveness

Cute stories and a charismatic personality can go a long way towards making a sale; people like to feel good about their purchases.  At the same time, solid facts are pretty convincing, and Google and WPP intend to collect more of these concerning the power of online ads.