network
Small business owners sometimes lament over the fact that they don't have a million-dollar marketing budget. While we've all thought about how…
Many companies acknowledge the importance of brands as assets that hold leverageable value and can build and sustain competitive advantage. But in the current challenging economic environment, investments require careful consideration - and measurable proof of return. If brands are to be considered assets, they should be held to the same standards of performance and measurements as other assets, such as real estate or financial…
Have you got too many links on your site? I saw a site today that had only 4 visible links on its home page. 3 of those links were text links and linked to other pages within the same web site. Therefore there was only 1 link to a different site. Is this site operating profitably?
As the year starts to wind down, many businesses and entrepreneurs are making plans and budgets for the year 2004. Those plans could include anything from setting up goals for new products to preparing marketing, sales and PR/publicity campaigns. When it comes to your publicity plan, WHEN you launch your campaign can be just as important to what and how you launch.
Everybody has their favorite way of promoting online. Some have found success in their favorite methods, others are still struggling.
Susan, I really enjoy reading your e-newsletter and perusing your website. I have a pretty good idea what emotional intelligence is but I am struggling with using the concept to my advantage. I'm a fifty-three year old adult white male, I have had the opportunity to obtain a very good education (BA-History,MSed-Counseling,MBA and more).
