Archive
Content: the Key to Increased Website Traffic
Everyone wants to have a lot of traffic to their website. In order to get this traffic many people try to work…
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Outsourcing – A positive approach for Small Businesses
Outsourcing is the strategic use of outside resources to perform activities traditionally handled by internal staff and resources. Small business owners can outsource non-core functions to specialized and efficient service providers. It is required of businesses to hire special contractors for particular types of work or to meet the demands put forth by sudden spurts in the workload. Recently, the trend of partnering with firms…
A Plan is a Beginning!
To accomplish something, you must plan to accomplish something. That seems so very obvious, however, most folks in this world get only so far as to plan to plan something! There is even a saying about it: "The road to h___ is paved with good intentions". People intend to sit down, think their lives through, set goals and create action plans. For most, it just…
What is Not Measured is Not Managed: Tracking the Success of your Brand Investment
Many companies acknowledge the importance of brands as assets that hold leverageable value and can build and sustain competitive advantage. But in the current challenging economic environment, investments require careful consideration - and measurable proof of return. If brands are to be considered assets, they should be held to the same standards of performance and measurements as other assets, such as real estate or financial…
A Lot More Profits with Less Links
Have you got too many links on your site? I saw a site today that had only 4 visible links on its home page. 3 of those links were text links and linked to other pages within the same web site. Therefore there was only 1 link to a different site. Is this site operating profitably?
4th Quarter 2003 Publicity = 1st Quarter 2004 Prosperity
As the year starts to wind down, many businesses and entrepreneurs are making plans and budgets for the year 2004. Those plans could include anything from setting up goals for new products to preparing marketing, sales and PR/publicity campaigns. When it comes to your publicity plan, WHEN you launch your campaign can be just as important to what and how you launch.
