Do-It-Yourself Public Relations

"Advertising is what you pay for. Publicity is what you pray for." What is a small business owner to do? You have dozens, hundreds or even thousands of competitors around the world. How do you make yourself known amid all the noise and confusion? One thing is for certain. You may or may not have a budget for marketing and promotion but you want to…

4 min read Archive

Words That Attract Your Clients

Why the Right Words Can Make or Break Your Business Imagine you drop a business card at a networking event. A handful of people glance at it, then move on.

13 min read Uncategorized

Words That Attract Your Clients

Whether it's your business card, tagline, article title, web site title and description or ad, just the difference of a few words can either pull in prospects and clients or push them away. Getting it right can determine whether your phone is ringing off the hook or you are twiddling your thumbs hoping someone will call.

5 min read Archive

Create a Catchy Slogan to Attract Clients

Are you complaining that you don't have enough clients? Depending on what you have to sell, prospects are all around you. But to capture their attention and turn them into clients, you need to "hook" them with a catchy slogan.

2 min read Positioning

So you want to move your website?

Just like moving home, moving your web site can be stressful and traumatic. But their are times when you have no choice. Your current host doesn't provide the services that you want to start using; you outgrow your bandwidth; you want better reliability or customer service; the reasons are many.

4 min read Archive