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Stocking Your Motivation Toolbox
The same things don't motivate everyone. You need to think about each individual's needs. Then you need to take a peek inside…
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Give Me $1 And I’ll Have A Powerful Marketing Weapon
One of my most powerful marketing weapons costs me less than $1. I buy it once and it lasts me a lifetime. I use it over and over again and it never leaves my side.
Do-It-Yourself Public Relations
"Advertising is what you pay for. Publicity is what you pray for." What is a small business owner to do? You have dozens, hundreds or even thousands of competitors around the world. How do you make yourself known amid all the noise and confusion? One thing is for certain. You may or may not have a budget for marketing and promotion but you want to…
Words That Attract Your Clients
Why the Right Words Can Make or Break Your Business Imagine you drop a business card at a networking event. A handful of people glance at it, then move on.
Words That Attract Your Clients
Whether it's your business card, tagline, article title, web site title and description or ad, just the difference of a few words can either pull in prospects and clients or push them away. Getting it right can determine whether your phone is ringing off the hook or you are twiddling your thumbs hoping someone will call.
Create a Catchy Slogan to Attract Clients
Are you complaining that you don't have enough clients? Depending on what you have to sell, prospects are all around you. But to capture their attention and turn them into clients, you need to "hook" them with a catchy slogan.
