Backstabbers Lose

Whatever are people thinking when they are two-faced? Are they really thinking that people are stupid and can't see the forest for the trees?

Break Free of Your Editorial Calendar

I just had a great idea. About four or five times a month, I find myself at some sort of business lunch. Whether with a client, prospective client, colleague, whatever, it's the rare week that goes by where I'm not lunching with someone in the middle of the work day.

How To Use Your ‘Back End’ For Marketing

Exactly what is 'back end' marketing? Simple. It involves printing your business ad on the back side of your shorts and walking seductively though town so that you draw everyone's attention. Now obviously, bikinis rate better results than flower print polyester cut-offs, but you have to be pretty brief with your message.

The Top Ten Ezine Tips (For Building a Strong Opt-in email Database)

1. Quality vs. Quantity Without question the most important aspect of any publication is the quality of it's content. However, as number one on the Top Ten List you need to look at the quality of your subscribers. Is it better to have a database of 20,000 lousy prospects for your business or 2,000 top prospects? Without doubt - you'll generate more income from the…