Sales
How to Win Friends, then Make Money On-line
Your opt in mailing list is the device you use to make money. Your web site is just a tool to capture…
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Stripping Down CRM to Pint-Size Simplicity
Over the past decade, companies have spent untold millions on the promise of CRM-that a single, shared view of the customer offers value to the organization, including field support. Yet acceptance of CRM systems by the frontline in the field-the sales representatives-can prove to be a considerable challenge. Low sales representative compliance compromises data quality; and a CRM system with incomplete data is of minimal…
How To Write A High-Profit Autoresponder Series
It's the truth! A strong autoresponder series can instantly double the conversion rate of your existing sales letter!
SQL Server Upgrade Recommendations and Best Practices
As the DBA in your organization, you are central to the success of the SQL Server environment. In the case of a system upgrade, you need to act as a driver' for an upgrade project to ensure success based on your technical expertise and role in the organization. Over this multi-part series, these articles will outline proven and recommended best practices for the upgrade process.…
Are We Becoming Ad-Phobic?
A recent US survey revealed that more than half of TV viewers actually leave the room during commercials. This is bad news for advertisers, without whose support many programs could not be provided in the first place, but I don't imagine anyone is about to give up viewing entirely.
Buy and Hold: How to Perpetuate Your Investment Losses
A recent cartoon in my daily newspaper showed two guys sitting in a bar. One is saying to the other: "I did learn something from my broker...how to diversify my investment losses."
