Archive
Be The Brand!
Quick - what do you think of when you think of Nike? The swoop symbol, right? Disney: Mickey Mouse, Disney Land/Disney World…
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Advertising Online Means Advertising For a Long Time
Many newcomers to the Internet don't realize it -- but once information is made available online, it tends to stay around for a very long time. This can be both bad and good for a small Internet business owner.
Stop “Gathering” IT Requirements
Over the years, I've come to the conclusion that one of the most destructive notions circulating inside technical groups involves "gathering requirements." For decades, virtually everyone in the industry has accepted that the first phase of every IT project should be to gather requirements from business users. At least in theory, it should be the point of departure for all our efforts. (Of course, it's…
Restricting Access by Time of Day
Problem You want a service to be available only at certain times of day.
Facilitating Decisions: A New Way To Boost Sales
For years, marketers have assumed that because they can't figure out just how or why a consumer chooses one product over another, the decision is an emotional one. As a result, they've used demographics to position their product within the range of decisions that a defined group might make. The marketer's hope - and a hope is the operative word here - is that their…
How To Make Affiliate Sales In 15 Minutes
If you are one of the 98.6% of affiliate members that never make one cent from affiliate sales or make small $5.00, $10.00 commissions, then this article is for you. Even if you are making nice checks, this will interest you.
