Archive
Get an Attitude!
One of the things that I see a lot of in on-line referral marketing is a certain lack of professionalism. Whether it's…
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Your Creative Web Site
During 2003, a Web site stopped being an optional extra for all creatives, including writers. It's now the expected thing. If I read a book by a writer I've never heard of, I'm not only disappointed if I find that she doesn't have a Web site, I feel it also puts her credibility in question. Publishers are well aware of this expectation. Although publishing houses…
Public Relations: Toast?
Could be, when unit managers in businesses, non-profits and associations don't get the really important external audience behaviors they need to achieve their department, division or subsidiary objectives.
10 Simple Rules For Avoiding Phony Telemarketers
Although telemarketing calls should diminish, especially if you've registered for the national do-not-call list, scam artists are still out there hoping to con you out of your hard earned money. Scam artists don't care about breaking telemarketing sales rules because most are fly-by-night operations that change names and locations quickly before they are caught by authorities.
Luck Has Nothing To Do With It!
Amazing how people can manipulate their thoughts, isn't it? For example, how often is luck attributed to and given full credit for your hard work?
Superheroes Need Not Apply
Are you a work superhero(ine)? Are you the one who knows where everything is, what everything costs, what happened to last year's __________ and, who did what to whom when? In addition, are you the one who can fix anything, soothe the raging client and stay late daily? AND, are you the one through whom everything must pass, or the only person who can do…
