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In Part 1 of our series on Creating Good Copywriting For Conversions, we covered using stats and analytics to research and guide…
Seems like hardly a month goes by without news about somebody’s social network profile getting them in trouble either with their school, with work, or with the court system. The two most recent cases come out of Canada, where a college student was put on probation for badmouthing a professor online, and a litigant may have to divulge information on his private Facebook account.
It may be worth mentioning Barack Obama may be the first President with an active LinkedIn account. It’s a bit surreal to look at what is essentially an online resume and see listed as current occupation: President at United States of America. Everything’s in first person as though he maintains the account himself:
A new report suggests some consumers may be willing to pay for online news content. J.D. Power and Associates has released a report "Online Commentary Indicates Consumer Willingness to Pay For Online News" which is based on a survey of blogs and message board postings.
A recent SEOBook article highlights a good deal of evidence that Google is placing more emphasis on brands than ever before. Author Aaron Wall takes an in depth look at how Google's algorithm has evolved over his own SEO career, and points out some hints Google has provided in the media as to where its headed before answering a few questions from me for this article.
In this age of fast-moving information and technologies, it is extremely important for businesses to protect online reputations. Currently, that means getting involved with social media and real-time search.
