Case Study: RightNow eService Center

Skechers USA Inc.'s Chairman and CEO Robert Greenberg is trying to stay one fashionable step ahead of the competition. The founder of L.A. Gear, a 1980s household name, now sells trendy footwear primarily targeted to 12- to 24-year-olds with his Skechers brand footwear. Currently, Skechers are sold in stores in more than 100 countries, through the company's consumer catalog, and over its Web site.

Increase Your Web Sales With Better Site Readability

If the language used on your web site is over the head of the average eighth grader, you're probably losing traffic and sales. This is not to say that your site's visitors are stupid, but they are easily bored and they have plenty of other options. Sites that are loaded with jargon or technical information aren't typically easy to read and if you're not creating…

Autoresponders: Ease Your Life

What every small business operator always lacks is time. Sometimes lack of time leads to inefficiency, what in its turn, leads to business failure even if you have plenty of financial resources.

And You Thought Popularity Only Mattered in High School

Remember the most popular kids in High School? Everyone wanted to be around them, date them or be friends with them. Being seen with the "in crowd" you look good. Popularity has its advantages. Turn the clock forward a few years and throw in the Internet, and even though you might be long past your school days, being popular still has its perks.

6 Tips for Dealing with Angry Callers

There's no avoiding it: sooner or later the voice at the other end of the phone call will get nasty. Here are some simple tips to help defuse the situation.