586% Sales Growth: Lessons From Vitacost.com

While most dot com companies have gone the way of stock options, a few shining stars remind us that there are still real, living, growing dot com companies. One such company is Vitacost.com.

The World’s Greatest Sales Letter

It all started innocently enough. One day I got one of those marketing letters in my email box. You know, the one where you send 5 dollars to each person on the list and then everybody's supposed to send money back to you. I'd never even given any of those kinds of emails a second look before, but this one got my attention.

The whole universe is learning and evolving. How about you?

I find it invigorating to consider how creativity, and the ability to learn and adapt, is a natural capacity built into all living systems. The ability to learn is an instinctive and primary trait that is a sign of life itself. Human beings, companies, forests, the ocean, the entire environment of earth, and the solar system. All are living systems, all are intelligent, all are…