Archive
Using Multiple External Style Sheets
If you are a regular reader of our CSS articles, I am sure you know that the best way to utilize CSS…
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The Fundamental Laws Of Marketing
In marketing as in science there are basic principles that govern the movement of bodies in space, or prospects and clients. Just as people instinctively know the law of gravity, they are aware of the fundamental principles of marketing. Unlike the law of gravity which is hard to deny, many small business owners often neglect to apply core marketing principles to attract clients.
Make Your Supply Chain Better – Assess It
Supply chains are dynamic. Supply chains are complex reaching into many customers and back into many suppliers throughout the world. Supply chain requirements are dynamic. Suppliers change; customers have new destinations and new shipping rules. Responsiveness increases; time compresses. Agile and lean are not options; they are mandatory. Collaboration and integration are ways to accomplish the needed result in a joint effort. Supply chain visibility…
Overcoming Your Biggest Marketing Obstacle
At times, no matter what you do your marketing is stuck and you're not attracting new clients quickly enough. It doesn't seem to make a difference how much time or money you put into it, its like you are driving in slow motion. You just seem to be spinning your wheels and not getting any traction to move your business forward as quickly as you'd…
Case Study: RightNow eService Center
Skechers USA Inc.'s Chairman and CEO Robert Greenberg is trying to stay one fashionable step ahead of the competition. The founder of L.A. Gear, a 1980s household name, now sells trendy footwear primarily targeted to 12- to 24-year-olds with his Skechers brand footwear. Currently, Skechers are sold in stores in more than 100 countries, through the company's consumer catalog, and over its Web site.
Increase Your Web Sales With Better Site Readability
If the language used on your web site is over the head of the average eighth grader, you're probably losing traffic and sales. This is not to say that your site's visitors are stupid, but they are easily bored and they have plenty of other options. Sites that are loaded with jargon or technical information aren't typically easy to read and if you're not creating…
