Google Ad words Tips & Tricks

Google Ad Words are a wonderful and cost effective way to advertise has great flexibility on the part of the advertiser, he/she can make it running in minutes and can change ads whenever feels doing it after tracking the response of the visitors and the conversion rate. However testing keywords and ads to improve the conversion rate is a never ending process and one has…

Managers, Start Your PR

There'll never be a better time for a manager working for a business, non-profit or association to ask this question: "Am I getting the public relations results I'm paying for -- the really important external audience behaviors I need to achieve my department, division or subsidiary objectives?"

Design for Community: An Interview with Derek M. Powazek

Derek has worked on community features for Netscape, Nike, and Sony, along with creating the community sites, {fray}, Kvetch!, and SF Stories. Christine Perfetti, a consultant at User Interface Engineering, recently talked with Derek about his experience. Here is what he had to say about creating effective online communities:

Use the Power of Letters to Land the Right Job!

Don't spam! Your chances of moving beyond the original pile increase every time you make a connection with a reader. You actually communicate more when you prepare five targeted letters than 50 generic ones.