Rank and File

Server redirects are not exactly an enthralling subject, until you realise just how POWERFUL and useful these things are. Reasons including; easier site management, professional looking links to use in email, nearly fool-proof affiliate link cloaking and preserving your search engine ranking should convince you that it's worth five minutes to grasp this very simple technique. There's nothing to buy: your site's web server already…

Are You Ignoring These Marketing Principles?

In marketing as in science there are basic principles that govern the movement of bodies in space, or prospects and clients. Just as people instinctively know the law of gravity, they are aware of the fundamental principles of marketing. Unlike the law of gravity which is hard to deny, many small business owners often neglect to apply core marketing principles to attract clients.