Archive
Harnessing the Power of Testimonials
Let's say you want to take your spouse out to a nice restaurant. You read the 'dining' column of your local newspaper,…
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Outsourcing IT Development: Advantages and Disadvantages
You can outsource almost anything. Maybe you don't know it yet, but it's true. A couple of days ago, when I was drinking coffee in the kitchen, my wife pointed at the faucet that was leaking big time. The good ole faucet was there when we moved in about ten years ago, and trying to fix it again didn't make sense any more. Since I…
Can You Really Get Rich With No Experience?
Visions of dollars bills dance in your head as you focus your starry-eyed gaze on the words before you.
Four Tips on Tip Sheets
Getting newspaper and magazine coverage for your book can be challenging. The book review section has disappeared from many publications; the lifestyle section is very competitive. But a simple tip sheet from your book can get you into almost any publication in America. Here are four tips on writing tip sheets:
Can Web Copywriters Learn From Direct Marketing Techniques?
Would you send a million letters costing tens of thousands to print and mail, in a direct marketing campaign, without testing the letter content first? It's what many website owners do when they don't test and measure their own website copy and content then spend thousands on web marketing campaigns to drive traffic to their websites.
Just Do Something
There are many keys to success, but they all depend on one thing: action. No one ever experiences success in any area of life without first taking some action. No amount of good training, excellent planning or benevolent intention will ever create success. Not even a little.
