Archive
Extra Traffic Doesn’t Mean More Sales!
You know those companies that boast that they can increase your hits significantly, and for free?
Part of the
network
network
Optimize Your Home Page for New Visitors
BabyCenter.com is one of my favorite sites. With a big red arrow in the center of the page, accompanied by "Start Here!" this site stands out simply because it devotes the central area of its home page to addressing the needs of first-time visitors. (Figure 1)
Wanted: A Dictionary-Perfect Leader
Answers are often before our very eyes or in front of our noses - particularly if we read the American Heritage Dictionary!
Create Content That Drives Action
UIE: In your book, "Content Critical" you describe the web as a medium for publishing content and recommend that designers view their site as a publication. Is the web-publishing model a change in mindset for most designers?
How Many Subscribers Actually READ Your Email?
Would you like to find out exactly how many of your subscribers are opening and reading the emails you send to them? This article describes a very quick and simple method that anyone can use to do this, that you'll be able to implement immediately on all the HTML mail that you send out.
Harnessing the Power of Testimonials
Let's say you want to take your spouse out to a nice restaurant. You read the 'dining' column of your local newspaper, and ask family or friends for recommendations.
