How to Select the Right Ezine for Your Ad Campaign

I still remember the jittery excitement of placing my first ezine ad. I imagined the riches I'd have if only 1% of the subscribers bought my product ... that would be a profit of - gulp - over $1000! A few of these ads and I'd be able to retire in no time at all!

Making Money with Affiliate Programs – Part I

If you have a website and you are not involved in any of the thousands of affiliate programs available on the Internet, you are loosing great opportunities to make some extra income. As in the case of some top affiliate marketers this extra income might even transform into thousands of dollars.

Tips on Finding the Right Search Engine Optimization Firm

There are hundreds of Search Engine Optimization (SEO, for short) companies that claim they provide "successful," "proven", "guaranteed" search engine placement for your Web site. How do you know whether they deliver on their promise, when you have no clue how they do it? Most firms can't afford a staffer who specializes in online marketing. Most find it's best to outsource to an SEO firm.…

Optimize Your Home Page for New Visitors

BabyCenter.com is one of my favorite sites. With a big red arrow in the center of the page, accompanied by "Start Here!" this site stands out simply because it devotes the central area of its home page to addressing the needs of first-time visitors. (Figure 1)