Marketing Smarter to Earn More

An accountant once told me that he never met anyone who didn't want to make 30% more money. Whether you want a better lifestyle or to take more vacations, buy a fancy car, spend more time with your family, send your children to college or to give it all away, you could always use more money.

Google Cracks Down on the SEO Industry

As this week comes to a close, there is no doubt that the most significant development in the Internet marketing world was Google's latest update and algorithm change, undergone around the third week of November, and dubbed by the search engine community as "Update Florida".

Role of Link Popularity in getting Top Google Rankings

Link popularity has assumed tremendous importance for getting good ranks in Google now a days. In fact, what started as a friendly reciprocal link exchange program among various webmasters has now become a sub-industry within the SEO industry itself, with thousands of link farms popping up every day, claiming to provide 100s of "quality industry-related links/trade leads" for huge sum of money! Yes, if you…

Google’s Next Big Move

November 2003 might go down in history as the month that Google shook a lot of smug webmasters and search engine optimization (SEO) specialists from the apple tree. But more than likely, it was just a precursor of the BIG shakeup to come.

Dealing with Disgruntled Customers

No matter how hard you try, in business you simply can't please everyone. You could have a highly trained customer service squadron and an award-winning product, but still you'd have some buyers who just weren't happy. The bad news is that unhappy customers are more eager to share their experiences than happy ones which could spell disaster for your business.