Managers, Start Your PR
There’ll never be a better time for a manager working for a business, non-profit or association to ask this question: “Am I getting the public relations results I’m paying for — the really important external audience behaviors I need to achieve my department, division or subsidiary objectives?”
Two High-ROI Methods for Increasing Your Brands Visibility on the Web
There was a time you could expect your brand’s site to appear in the top position for at least its own name on any search engine. But even that isn’t a guarantee anymore as competition for precious Top 5 positions becomes fiercer.
Design for Community: An Interview with Derek M. Powazek
Derek has worked on community features for Netscape, Nike, and Sony, along with creating the community sites, {fray}, Kvetch!, and SF Stories. Christine Perfetti, a consultant at User Interface Engineering, recently talked with Derek about his experience. Here is what he had to say about creating effective online communities:
Use the Power of Letters to Land the Right Job!
Don’t spam! Your chances of moving beyond the original pile increase every time you make a connection with a reader. You actually communicate more when you prepare five targeted letters than 50 generic ones.
Key Word Optimization secrets
Judging by the number of websites on the web today, it is becoming harder and harder to find key words for optimization that your competitors are not already using. But finding keywords that your competitors are missing might be easier than imagined. Here we shall have a look at both conventional and unconventional means to overcome the competition in search engine rankings by showing you some effective but often overlooked ways of beating the competition at the SEO race.
Understanding the Partnership Lifecycle : An interview with Eyal Shavit, AxcessNet
Eyal Shavit is the founder and president of AxcessNet (Waltham, Mass., Tel. 781-466-8888) which since 1985 helped dozens of early stage companies effectively penetrate the US market. AxcessNet is also the Broadview representative to the Israeli market. Prior to AxcessNet, Eyal was a founder and executive in a number of successful Israeli enterprise software companies. He is also the author of a seminal e-commerce patent that was sold to Oracle in 2001. Eyal has invested and serves as board member and advisor in numerous start-ups and venture funds. He is a member of the Walnut Ventures angel investors group. Eyal’s primary interest is in software ventures, with specific focus on security applications and infrastructure.
Always Do the Hardest Thing First
“In the time you spent complaining about this, Susan, you could’ve had it done.”
Microsoft’s Services For Unix
Gosh, you’d never expect me to say something pleasant about a Windows machine, would you? Well, actually that’s not entirely true: I’ve been known to grudgingly admit that while it isn’t Unix, Windows XP Professional really isn’t awful. In fact, if you can live without Unixy stuff at your beck and call, Windows XP is pretty good – there are even things I actually LIKE about it.
Who Are You Marketing To On the Internet?
“Dear Friend,
My name is JANG DOO-HWAN, The brother of Mr. Chun DOO-HWAN, former President of South Korea who seized power …”
Get Outsiders on Your Side
Especially good advice for business, non-profit and association managers whose job success depends in large part on the behaviors of their key external audiences.