Pay-Per-WHAT Search Engines?

That's pay per 'click' . . . meaning that you pay only when a visitor clicks through from the search engine listing to your site. The concept is rather simple. You buy or 'bid' on keywords and search terms that relate to your product, and in return you receive targeted traffic to your website. Oftentimes, relevant terms are available for just a few pennies per…

Customer Service as an Investment Tactic

An undisclosed number of years back (seemingly before someone figured out that tires should be round) when our family car needed gasoline, we pulled into a 'service station.' The first thing that would happen was a friendly man dressed in a neat uniform magically appeared with bubble gum or suckers for the kids.

Organic Listings Forum

Live at Search Engine Strategies. I just went to the Organic Listings Forum, where we asked questions and discussed techniques related to "organic" search engine listings. The session opened with an audience member asking the heated question: Is Google ranking sites higher that purchase Adwords? This kicked the session into a heated debate, with a panel of experts providing answers.