Archive
Why Do YOU Need an Opt-In Mailing List?
The more we think about it, the more we are drawn back to the business fundamentals put forth by mail order gurus…
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Advertisers! Sharpen Your 5 Line Ad Skills
You've heard it before, don't write your classified ads to sell your products. Write them to draw your potential customers in for a closer look.
Rules of Engagement for Successful and Safe Email Marketing Campaigns
In the direct marketing arena, email is surely the best thing that has happened since bulk mailing rates were introduced. The cost involved with sending thousands or even millions of sales letters by email is almost negligible, when compared to the cost of mounting a similar direct marketing campaign through traditional ground mail.
Pay-Per-WHAT Search Engines?
That's pay per 'click' . . . meaning that you pay only when a visitor clicks through from the search engine listing to your site. The concept is rather simple. You buy or 'bid' on keywords and search terms that relate to your product, and in return you receive targeted traffic to your website. Oftentimes, relevant terms are available for just a few pennies per…
Seven Things You Can Do To Build an Effective and Responsive Opt-In Mailing List
We're assuming that the primary goal of any Internet marketing effort is to earn money consistently over a long period of time. It doesn't serve us well to look only at short term goals. 'Flash-in-the-pan' success does happen for some people, but it's rare, and by far not the rule.
Customer Service as an Investment Tactic
An undisclosed number of years back (seemingly before someone figured out that tires should be round) when our family car needed gasoline, we pulled into a 'service station.' The first thing that would happen was a friendly man dressed in a neat uniform magically appeared with bubble gum or suckers for the kids.
