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If you've ever received any form of commercially oriented email that you did not specifically ask for, and do not necessarily want,…
It has been said that people don't have attitudes, their attitudes have them. We tend to agree. Attitudes grow and develop out of what we have 'learned to believe' about the world around us, all its components and constituents. Our attitudes, for the most part, end up dictating our relationships with people (including ourselves,) places, things, concepts and ideas, our world at large, and the…
You've heard it before, don't write your classified ads to sell your products. Write them to draw your potential customers in for a closer look.
In the direct marketing arena, email is surely the best thing that has happened since bulk mailing rates were introduced. The cost involved with sending thousands or even millions of sales letters by email is almost negligible, when compared to the cost of mounting a similar direct marketing campaign through traditional ground mail.
That's pay per 'click' . . . meaning that you pay only when a visitor clicks through from the search engine listing to your site. The concept is rather simple. You buy or 'bid' on keywords and search terms that relate to your product, and in return you receive targeted traffic to your website. Oftentimes, relevant terms are available for just a few pennies per…
We're assuming that the primary goal of any Internet marketing effort is to earn money consistently over a long period of time. It doesn't serve us well to look only at short term goals. 'Flash-in-the-pan' success does happen for some people, but it's rare, and by far not the rule.
