Marketing “Gurus”: Do You Need One?

Its become fashionable to bash marketing "gurus" nowadays. There are some for whom the prospect of even looking at someone as a "guru" is a sin. They believe in being free-thinkers, unfettered by the bonds of guru-dom.

Start a Business or Go on a Diet?

It occurred to me the other day that starting a business and going on a diet have a lot in common. I know it may sound a little crazy but stick with me a minuet.

Viral Marketing

What does viral marketing mean. To market a product in such a way that it may continue to bring in sales into the future. The best example of this is affiliate links in an ebook or newsletter. When a newsletter goes out to a marketers opt in mailing list or he gives away a free report or a free ebook inevitably somewhere in the content…