Marketing “Gurus”: Do You Need One?

Its become fashionable to bash marketing "gurus" nowadays. There are some for whom the prospect of even looking at someone as a "guru" is a sin. They believe in being free-thinkers, unfettered by the bonds of guru-dom.

Start a Business or Go on a Diet?

It occurred to me the other day that starting a business and going on a diet have a lot in common. I know it may sound a little crazy but stick with me a minuet.

Viral Marketing

What does viral marketing mean. To market a product in such a way that it may continue to bring in sales into the future. The best example of this is affiliate links in an ebook or newsletter. When a newsletter goes out to a marketers opt in mailing list or he gives away a free report or a free ebook inevitably somewhere in the content…

Should I Start My Own Business?

This is probably the most over looked basic question that a person considering starting a business should ask himself or herself. You should sit down and make a list of the advantages having your own business would bring, and also what skills do you bring to the table that makes you think that you can successfully run your own business.