Content Management: Web Publishing Needs Real Discipline
Too many organizations take an unprofessional approach to the content they publish on the Web. Many web managers still seem to believe…
network
Too many organizations take an unprofessional approach to the content they publish on the Web. Many web managers still seem to believe…
E-Commerce, E-Business, Internet Shopping, On-line Storefronts, Digital Storefronts, Electronic Shopping, Internet Commerce, Web Commerce, B2B, B2C, etc. are all terms used by marketing to grab a "mind share". They all refer to buying and selling over the Internet.
Earlier this week I received a site submission I found very interesting. After reviewing the site I started typing out ideas that could help the designer. Some comments were about Flash, and were some about other design aspects. After reviewing my comments to the designer I realized that these were suggestions that many designers could take into consideration when developing sites.
After being blind-sided by the Google Florida update, many webmasters and SEO's were reeling from the results. The message is clear: you can't rely on just one search engine for all of your traffic. You must use all your wits to emerge victorious from the search engine wars. Google is important, but it is not everything. Keep your eyes and ears open to new opportunities…
For initial results, I would have to say that the ease of navigation for your visitors when they first visit your website is the most important upfront web design factor to test.
This is the year when web content comes of age. Organizations will slowly stop viewing content as some cost that needs to be managed. Instead, they will begin to see content as an asset that can drive profits and productivity. A new role will emerge within many organizations: the publisher/editor.