Search Engine Wars – Innovate To Survive in 2004

After being blind-sided by the Google Florida update, many webmasters and SEO's were reeling from the results. The message is clear: you can't rely on just one search engine for all of your traffic. You must use all your wits to emerge victorious from the search engine wars. Google is important, but it is not everything. Keep your eyes and ears open to new opportunities…

Web Content Management Predictions for 2004

This is the year when web content comes of age. Organizations will slowly stop viewing content as some cost that needs to be managed. Instead, they will begin to see content as an asset that can drive profits and productivity. A new role will emerge within many organizations: the publisher/editor.

Dos and Don’ts of a Professional Website

A professional website is, above all else, professional. What constitutes professional though? This question has been asked by many, and the answers are as varied as those asking the question. There are at least a hundred or more possible aspects to consider, some consisting of parts of others, such as demographics and content. Each factor has its own affect on how customers perceive a website.

Embrace politics to enhance IT/Business alignment

Every January, we're treated to a plethora of surveys about IT executive priorities for the next year. From year to year, the top one or two items seem to change, but virtually everything below that level stays the same. Beyond the current hot topics, the priorities and problems of IT departments tend to be relatively stable.