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Our feature article today investigates a great way to increase sales (that doesn't involve a search engine... imagine that ;). Please read…
"I want to sell Arabian back-scratchers online, can I make money doing that?" "How about selling used celebrity hankies?"
The most frequently asked question I get from clients is, "What should we measure on our Web site?"
How often have you heard it said "Salespeople don't listen?" What does it mean not to listen? When clients say salespeople don't listen, they usually don't mean that during the sales call salespeople zone out. Few salespeople do that. In fact, most salespeople do try to listen. Yet they are perceived as not listening. So for 2004 let's start by exercising our listening skills.
Nothing succeeds like success, except in project management where nothing succeeds like failure.
We all are well aware of a simple fact in marketing - Acquiring new customers is 10 times more difficult and expensive than retaining existing ones. This is one of the fundamental driving forces behind the wide-spread adoption and interest in CRM and related customer retention strategies.
