How to Optimize for Inktomi in 2004

Inktomi is a rising star in the search engine wars, and it is likely that they will soon challenge Google for the title of most relevant search engine. While the majority of webmasters these days would rather optimize for Google and hope for the best in Inktomi, this strategy will need to be shifted for the year 2004. No longer should Google optimization be the…

Exercise your Ears

How often have you heard it said "Salespeople don't listen?" What does it mean not to listen? When clients say salespeople don't listen, they usually don't mean that during the sales call salespeople zone out. Few salespeople do that. In fact, most salespeople do try to listen. Yet they are perceived as not listening. So for 2004 let's start by exercising our listening skills.