SEM – Research Measures Success

Search engine marketing success comes from good research. By applying research to understand your competition and target audience, your optimization efforts will succeed. Remember when homework from school often required some research on your part to complete? It is much the same scenario for search engine marketing: you need to apply yourself by researching in order to understand your competition and target audience. Your visitors…

Is Organic SEO Dead?

In an fiery post over at SEOroundtable, John Scott stated his opinions regarding what he calls the two styles of search engine optimization: Content SEO and Link Mongers.

Using Swap-Out Graphics from a PSD File

The following generic tutorial will assist you with using a PSD file associated with our swap-out graphics. The exact steps or terminology would depend on your graphics software. We have included a few keywords at the bottom of this tutorial to assist you in finding the exact process in your graphics software's help section.

How to Write With Sizzle When Theres No Sausage

Anyone who has worked in sales knows that features are what something is, whereas benefits are what it does for you. And that's easy to incorporate when you're writing about your product or service.

The Myth of Permanent Search Engine Positions

Reader question: I've just redesigned a Web site - the original was poorly designed and broke all the rules on meta tags etc. - but has great ranking on Yahoo, Google and AltaVista. How do I ensure that the new site retains the original's ranking?