Archive
Everybody’s Talking About RSS
No matter if you call it "Really Simple Syndication" or "Rich Site Summary," RSS is definitely all the rage right now online.…
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The Myth of Permanent Search Engine Positions
Reader question: I've just redesigned a Web site - the original was poorly designed and broke all the rules on meta tags etc. - but has great ranking on Yahoo, Google and AltaVista. How do I ensure that the new site retains the original's ranking?
Boost Profits: Market to the Gay Community
Research shows that the gay and lesbian market is worth cultivating, no matter what your product or service. Despite the cultural changes during the past fifty years the gay and lesbian market is still relatively untapped. According to GLINN (the Gay/Lesbian International News Network) from 1996-1998 the annual value of the gay and lesbian market was 514 billion dollars. Online research conducted by Community Marketing…
Is the Value Worth the Risk?
When you invest in a major IT project, you expect significant value. If you didn't, you wouldn't start the project. At some level you know that achieving the value is not going to be risk free. Here's the $64,000 question. Is the value worth the risk? Many IT software vendors would prefer you think only about the value and not about the risk. Their sales…
The Role Of Link Popularity In Top Rankings
"Link Popularity" - these words may have caught your attention while searching the Internet for SE optimization tips. Nowadays link popularity is being considered to be the most important step of the search engine optimization process. You cannot imagine getting good ranks in the top search engines, especially Google, without following an effective link popularity plan.
How To Syndicate Your Content
Do you have regularly updating content that you would like to make available to other websites? Perhaps a computer tip of the day, a daily recipe, or even a daily cartoon?
