Archive
3 Case Studies on Using Color for Organization
One of the aspects of web design that fascinates me the most is color. Color is a very useful tool that can…
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Anticipate How Visitors Search and Evaluate
If you want a truly successful site, it's imperative that you learn to anticipate how your visitors operate. After all, your site is dependent on how your customers think, not how you think.
Is it Wrong to Have a Goal-Oriented Home Page?
Not too long ago, a client asked me to create a new design for his company's home page. As I was getting ready to work on the design, I asked my client what the homepage needed to accomplish. In other words, what were the page's primary goals? What did the company want clients to do when they got to the home page?
Do They Know What They Need?
When visitors first come to your site, it's important for you to anticipate how they are approaching your site.
Help! My Site isn’t Selling Anything!
A few weeks ago, I received a question from a reader who saw one of my articles in Webproworld. Howard wrote to tell me that his site receives over 30,000 visitors per month, but he's not making sales. His question is pretty basic: Why?
3 Quick Tips to Improve Your Homepage
Everyone who has a website struggles at one time or another with how to improve their home page. Although many visitors enter through pages deeper in your site, your home page is often a visitor's first introduction to your company or organization. For that reason, it's important to start off on the right foot.
