Archive
Has Website Promotion Gone Local?
I live in the snow belt of Rhode Island, USA. No, it's not Siberia but so far this year we've received our…
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Change Management Buzz words or real value?
A lot of people look at change management as something they should have, but typically do not put the effort into creating processes that are easy to follow and repeatable. At most organizations, processes and procedures are usually nice to haves' and only become important when there is a problem. Once a major issue is identified, due to a mistake or implementing changes before they…
An Artists Viewpoint on the Misuse of Website Color!
Having taught in Art College for 15 years as well as exhibiting and having paintings displayed in public collections in the UK, I read with great interest the article recently submitted by Charlene Rashkow titled "Color and its Influence on Marketability." As an artist, I revel in color and its power and only have to sit in front of a Monet to realize the powerful…
What’s Your Most-Desired Action?
The whole point of a website is to get visitors to take action. If there isn't a particular action you want visitors to take, then you probably don't need a website.
The Immutable Laws of Effective Navigation
Effective navigation stands out. It's clear, obvious, and highly visible.
3 Case Studies on Using Color for Organization
One of the aspects of web design that fascinates me the most is color. Color is a very useful tool that can be used with powerful effects in a website. It's particularly useful in organizing elements effectively and in creating well-designed page layouts.
