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Before You Begin: Determine what marketing information prospects need Brainstorm all information you have available for your customers/clients. Consider the value a…
You stand there, in front of your great presentation material, wearing just the right suit or logo shirt, handing out some gimmick with your company name on it, wearing just the right smile or look of professionalism. You might even have a fishbowl at the table - or some type of contest material - to collect business cards of passers by for later use in…
"Stuckitis," for those unfamiliar with the term, refers to the condition of being "stuck." That's the condition that results when visitors encounter difficulties on your site or lack enough information to move ahead with their purchase.
A lot of people look at change management as something they should have, but typically do not put the effort into creating processes that are easy to follow and repeatable. At most organizations, processes and procedures are usually nice to haves' and only become important when there is a problem. Once a major issue is identified, due to a mistake or implementing changes before they…
Having taught in Art College for 15 years as well as exhibiting and having paintings displayed in public collections in the UK, I read with great interest the article recently submitted by Charlene Rashkow titled "Color and its Influence on Marketability." As an artist, I revel in color and its power and only have to sit in front of a Monet to realize the powerful…
The whole point of a website is to get visitors to take action. If there isn't a particular action you want visitors to take, then you probably don't need a website.
