Outsourcing a Project Overseas

You decided to outsource your project, you sent out Requests for Proposal, you evaluated the proposals that you received, and you finally found out that the outsource service provider (OSP) whose proposal best fits your requirements is an overseas company... Is it a disappointment to you?

Sales Call Reluctance

I recently read of an Award winning salesman who in 1951 was known as 'The King of Cold Calls'. The article analysed his approach and the key to his success was that to him cold calling was actually fun.

Developing Your Cyber-Marketing Plan

Before You Begin: Determine what marketing information prospects need Brainstorm all information you have available for your customers/clients. Consider the value a customer may find in the information you plan to provide and determine the information's worthiness. Not all information is really worthy of passing on to the customer/client. The "rule of thumb" here is to provide the top three to five most important pieces…

Has Website Promotion Gone Local?

I live in the snow belt of Rhode Island, USA. No, it's not Siberia but so far this year we've received our share of heavy snow. Which leads me to today's marketing tip...